Design company, for ‘ , have created the packagingWho Gives a Crap’ toilet paper, a company launched in 2012 which aims to raise money for Wateraid.
The clever-pun-packaging idea came from an international collaboration of creative thinkers, which included a product designer from New York, a social entrepreneur in Melbourne and famous copywriter in London.
Who Gives a Crap uses 100% recycled fibres for its toilet paper, which saves on trees, water and landfill.
With 50% of their profits going towards build toilets in the developing world, this certainly is feel good toilet paper.
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