Who gives a crap

Design company, Swear Words, have created the packaging for  ‘Who Gives a Crap’ toilet paper, a company launched in 2012 which aims to raise money for Wateraid.

The clever-pun-packaging idea came from an international collaboration of creative thinkers, which included a product designer from New York, a social entrepreneur in Melbourne and famous copywriter in London.

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There are 5 different packaging options to choose from, all very colourful and attractive,  featuring the words ‘Who gives a crap” .

Who Gives a Crap uses 100% recycled fibres for its toilet paper, which saves on trees, water and landfill.

With 50% of their profits going towards build toilets in the developing world, this certainly is feel good toilet paper.

 

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38 Flares Twitter 0 Facebook 0 Google+ 1 StumbleUpon 3 Pin It Share 34 Reddit 0 LinkedIn 0 Email -- Filament.io 38 Flares ×